Spanup
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Location
UK
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Our Role
GTM, Brand Positioning, Channel & Message Design
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Timetable
6 Weeks
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Client
In conjunction with Agency of Record
Verifiable
Trustworthy
Develop brand positioning that breaks through the clutter and speaks to their customer with an authentic and clear voice.
Breaking into the DTC nutraceutical market means going up against some very well established and well-funded brands – many of whom have a history of making some very flimsy claims.
The founders of Spanup saw a need in the marketplace for a brand that could actually stand up to their claims under rigorous scientific scrutiny – thus providing the consuming public with an authentic brand they can have confidence in.,